黑料专区

They say you make your own luck. Taylor Brigman 鈥�23, who鈥檚 majoring in Business Management and Leadership at 黑料专区, would likely agree. She participated in a class assignment that helped pave the way for her to make the promotional video for this year鈥檚 Pfeiffer Day.

The assignment, done for educational purposes only, was a part of Dr. Raushan Gross鈥� Principles of Marketing course, which Brigman took in the fall of 2021, shortly after earning an Associate of Arts degree from Rowan-Cabarrus Community College. It called on Brigman and a few other students to develop a marketing portfolio for a local business, namely .

The portfolio included everything from mock-up print advertisements to radio spots; Brigman, who鈥檇 been making videos for fun with her siblings since childhood, contributed a commercial to the mix. The commercial used explosive rock music and compelling visuals of athletes and others in action or moments of victory to underscore the idea that 鈥渆veryone is great at something鈥� and 鈥渘othing feels better than winning.鈥� It concluded with the words: 鈥淐elebrate your achievements with Concord Trophy Center.鈥�

Making videos 鈥渋s something I really enjoy doing,鈥� said Brigman, who plans to pursue a position in marketing after she graduates. 鈥淚 like creating digital content. It goes hand in hand with stuff I鈥檝e enjoyed doing my entire life, such as writing stories and planning ways to tell them.鈥�

Shortly after Brigman made the commercial, she and a friend gathered one morning between classes in Jordan Hall. Brigman, who likes taking breaks in Jordan because of its comfortable seating, took out her smartphone and showed her friend the commercial.

Dr. Scott Bullard, University President, happened to be walking by the pair. Intrigued, he looked at the commercial as well and was impressed. He told Brigman that the University might benefit from her talents and introduced her to administrators involved in its fundraising and marketing. 

鈥淭aylor is a great example of the creative and talented students we have here,鈥� Bullard said. 鈥淚t is such a gift to be able to watch each of them as they grow and develop in skill and knowledge.鈥�

In time, Brigman joined Pfeiffer鈥檚 marketing staff on a work-study basis. She鈥檚 now a Multichannel Content Creator who鈥檚 responsible for areas such as video production and editing, photography, and social media.

鈥淭aylor has an exceptional ability for creative problem-solving,鈥� said Casey Habich, Pfeiffer鈥檚 Director of Marketing and Communications. 鈥淪he can conceptualize, plan a course of action, and execute it successfully. Her technical skills in content creation are at a high level. She is a tremendous asset to Pfeiffer.鈥�

Brigman began working on the promotional video for Pfeiffer Day 2023 last month. Its visuals and its script, which Brigman wrote and delivered, find their inspiration in 鈥渟ome things that just stick with you鈥� about Pfeiffer, from lifelong friendships to a campus that felt like home. The video also features reminders of 鈥渃lasses that made you grow鈥�; 鈥減rofessors who pushed you to succeed鈥�; and 鈥渃oaches who taught you resilience.鈥�

鈥淣ow, on this Pfeiffer Day, it鈥檚 your turn to stick with Pfeiffer,鈥� Brigman says at the end of the video.

When Brigman talks about what has stuck with her from her time at Pfeiffer, she recalls that she once found herself alone at a bowling event for students. Jesse Sherrill 鈥�23 asked Brigman to join her and her friends.

鈥淪he went out of her way to do that,鈥� Brigman said.

Brigman will also likely never forget how the Pfeiffer Pfamily made her feel during her first days on campus.

鈥淚 was nervous about attending a new school and how everything would be,鈥� she said. 鈥淭he professors really calmed that a lot. I quickly realized that they genuinely care about what their students have going on in their lives, and I have really benefited from that. 鈥淓ven though I started Pfeiffer as a junior, I don鈥檛 feel I鈥檝e missed anything. I鈥檝e got friends, I鈥檝e enjoyed wonderful opportunities, and my professors have been wonderful mentors for me. I have every reason to stick with Pfeiffer.鈥�