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Sport Management – BA

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Leverage your love for sports into a successful career in the sport industry

Do you aspire to work for a professional sport organization? Manage social media or marketing campaigns for sport organizations? Sell or activate sport sponsorships for top sponsors? Work for a college athletic department? Run recreational programs for your community? Do you love the idea of working in the world of sports?

If the answer to these questions is yes, then ר’s Bachelor of Arts in Sport Management is the perfect fit for you.  In this major, students gain the knowledge, skills and abilities required for success in the sport industry.

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Explore Our Sport Management Program
Curriculum Overview

The Bachelor of Arts in Sport Management is an ACBSP accredited business degree requiring a minimum of 54 semester hours. that connects core liberal arts competencies such as critical thinking, problem-solving, creativity, servant leadership and communication with coursework in sport administration, event management, economics, marketing, organizational behavior, and management.

Pfeiffer’s Sport Management Program helped shape my college journey in ways I could never have imagined. It gave me opportunities to grow, pushed me to challenge myself, and surrounded me with people who genuinely cared about my success. Through every class, project, internship, and experience, I gained confidence in my abilities and a deeper understanding of the impact sports can have on individuals and communities. More importantly, the program helped me grow as a person, teaching me the value of leadership, teamwork, and perseverance. I am proud to be a product of this program and grateful for the lasting impact it has had on my life.
Kenadie Hudler ’25 Sport Management
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Hands-On Experience

The university’s location allows sport management majors the opportunity to participate in a wide variety of amateur and professional events such as:

  • Local tournaments and championship series
  • Professional sports franchises
  • College athletic programs
  • Sports facilities
  • Sport retailers

Students have worked, staffed, and volunteered for:

  • ACC Tournaments
  • Big South Tournaments
  • Carolina Panthers games
  • Charlotte Checkers Minor League Hockey games
  • Charlotte Hornets games
  • Charlotte Knights MiLB games
  • Kannapolis Cannonballers MiLB games
  • High Point Rockers College Summer Baseball ALPB games
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Career Opportunities

ר sports management graduates may go on to pursue careers such as:

  • Athletics administrator
  • Sports marketing
  • Athletic coaching
  • Sports social media
  • Ticket operations
  • Ticket sales
  • Sponsorship management
  • Sports agent

Where Our Students go after Graduation

  • Andrew Peacock ’25 – Account Executive at Zawyer Sports and Entertainment (Charlotte Checkers)
  • Daniel Fulp 25′ – Director of Sports Performance for the University of Louisiana Monroe Men’s Basketball Team
  • Gretchen Wolpert ’25- Sport Management Master’s Program at the University of Alabama.

Related Programs

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