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Academics & Research, Alumni, Careers & Outcomes, Featured

Business Symposium Explored Importance of Failure

by Ken Keuffel Feb 28, 2022

Students at 黑料专区 have learned how to fail up.

The Department of Business鈥 Spring Symposium 6.0 was held Feb. 21 and 22 on Pfeiffer鈥檚 Misenheimer, N.C. campus, and featured several Pfeiffer alumni and friends sharing their stories of turning setbacks into success.

Dr. Sandra Holley, an Associate Professor of Accounting at Pfeiffer, organized the symposium. She called 鈥淔ail Up鈥 an appropriate theme for the event 鈥渂ecause of all that鈥檚 happened over the last couple of years, with the COVID-19 pandemic and everything.鈥

The symposium also included an informational session for anyone interested in pursuing a master鈥檚 degree at Pfeiffer, led by Rachel Bryant, the Director of Graduate Enrollment Operations at Pfeiffer, and Camden Hartsell 鈥21, an Admissions Officer at Pfeiffer and graduate of the University鈥檚 business management and leadership program.

The symposium speakers included:

Dana Jefferies 鈥01 MBA

Jefferies, a former Marine, holds a bachelor鈥檚 degree in business from Limestone University and an MBA from Pfeiffer. He attended both schools while working full-time, an experience he says was tough but very rewarding because he could apply principles he learned in the classroom to his work each day.

He is now the Practice Leader at , which offers 鈥淐ustomized HR solutions for the People Powered Enterprise.鈥 He described his principal duties as 鈥渓eading the client delivery activities associated with our enterprise Diversity Equity and Inclusion (DEI) practice,鈥 which 鈥渉elps companies innovate faster and drive better business outcomes via increased employee engagement and participation.鈥 The work of DEI entails ensuring that all of a company鈥檚 employees have a strong sense of belonging, are fully supported and are encouraged to thrive and grow, both personally and professionally.

In his symposium talk, Jefferies reflected on innovations that resulted from people taking on assignments in which they 鈥渇ailed鈥 to accomplish their original objectives. Such innovations include the Slinky toy and the pacemaker.

He also talked about steps that can and should be taken to create and maintain these types of innovations. He espoused a 鈥渇ail up philosophy鈥 with three maxims: 1) Stop doing so much and start thinking and imagining more; 2) Take corrective, rather than punitive, action when failures occur; and 3) Include diverse team members and their perspectives when solving business problems.

Christine Rodocker 鈥93

Rodocker, who holds a B.A. degree in English literature from Pfeiffer, is Vice President, Distribution & Consumer Marketing at the television network and at INSP Films, which is part of .

In Distribution Marketing, she works in support of two different sales teams. One team aims to distribute INSP across all platforms in the United States: cable, satellite, and streaming; develops and executes marketing campaigns and local events; and creates sales materials. The other team, called Off Network Distribution, focuses on selling INSP content to other networks and streaming services, inclusive of deals to distribute DVDs to companies such as Walmart, Amazon, Target, and others.

In Consumer Marketing, Rodocker employs various marketing and advertising strategies to bring new viewers to the network and to make sure existing viewers are watching more INSP, all with the aim of driving ratings. Also, once a movie has been sold to a distributor, Rodocker and her Consumer Marketing colleagues work to develop and execute campaigns to drive sales of that title.

Rodocker, who began working at INSP in 2013, assumed her current position there three years later. She鈥檚 particularly proud of transforming INSP from a Top 20 Primetime Rated Network in 2020 to a Top 10 network in 2021, especially when most networks are losing viewership.

During her symposium talk, she talked about various career failures during her career and what she learned from them. She also illuminated how she prevented 鈥渘ear misses鈥 from becoming failures. 

Howard Kies 鈥76

Kies holds a B.A. degree in accounting from Pfeiffer. He was profiled last April in Forever Falcons, a bimonthly e-newsletter published by the University. He is the recently retired Managing Partner for Richmond, Va.-based , one of the largest accounting firms in the country.

Kies was promoted several times at Cherry Bekaert, his sole full-time employer, morphing from a staff accountant into a leader with a knack for orchestrating strategic acquisitions. During his 27 years as Managing Partner, Cherry Bekaert expanded into all the major metro markets in the Southeast, and its revenues grew from less than $20 million to over $200 million.

Kies鈥 symposium talk focused on how you learn and grow from failure and mistakes for greater success. He discussed his personal journey and how his experiences influenced his leadership style in growing Cherry Bekaert into one of the largest accounting and consulting firms in the country. He explored different types of failures, how individuals and organizations can learn and benefit from failure, and how individuals and organizations can reduce the risk of failure for greater success.

Andrea Nachtman Blair 鈥92

Blair, a CPA, holds a B.S. degree in accounting from Pfeiffer, and she holds a Masters in Accounting from the University of North Florida. She鈥檚 the Executive Vice President of Accounting and Financial Reporting for , which 鈥渞ecruits, hires and manages quality individuals for quality positions.鈥

At Hueman, Blair is responsible for the monthly and annual reporting of the company鈥檚 financials and for its quarterly and annual budgets. She also oversees annual financial audits, corporate risk management, and the 401k plan. Over the years, she has analyzed Hueman鈥檚 business divisions in many ways. enabling the company to determine how efficient and profitable each division is and helping the company manage its operations better. Resulting initiatives have spurred increased bill rates, reduced spending, a change in the company鈥檚 sales focus, and greater profitability.

During her symposium talk, Blair focused on ways to have more successes than failures during the course of a career, namely by following 10 lessons for life outlined in Admiral William McRaven鈥檚 famed videos.

Each such lesson starts with the words 鈥淚f you want to change the world.鈥 Examples: 鈥淚f you want to change the world, start off by making your bed鈥; 鈥淚f you want to change the world, don鈥檛 back down from the sharks鈥; and 鈥淚f you want to change the world, you must be your very best in the darkest moment.鈥

Chris Bennett 鈥02

Bennett holds a Bachelor of Business Administration degree from Pfeiffer. He鈥檚 the founding owner and CEO of , a human services agency assisting aging adults with mental, physical, and developmental disabilities.

He described his principal duties as keeping everyone on his staff excited and motivated about enriching the lives of Elite Care Services鈥 members. He expressed pride in having operated a business for 20 years. He also called himself a happy father of two beautiful kids and husband of his best friend.

He devoted his symposium talk to ways you can rebrand or recreate yourself when things seem to be going the wrong way in your life.

James Harroun

Harroun is the Global Software lead at , which offers analytics software and solutions. He has presented on several occasions to computing student groups and analytics classes at Pfeiffer, and he has worked closely with several faculty on developing analytics curricula that incorporate the latest data science technologies from SAS. (Pfeiffer now offers a professional certificate in 鈥淛oint SAS/Big Data Management.鈥) He is also a member of the Pfeiffer Business Advisory Board.

At SAS, Harroun is responsible for guiding the development and deployment of globally-hosted SAS software used in higher education teaching and research. This includes two platforms that provide on-demand access to SAS鈥檚 most powerful analytical tools. He connects customer requirements, internal development teams, and administration teams to improve the customer experience and continually improve its software offerings. He is most proud of his company鈥檚 expansion of its most recent cloud offering, SAS Viya for Learners, which has been scaled up to accommodate an even greater number of global users.  

Harroun says that data contains all the information we need to know to investigate and find answers from the past that can guide us on determining future decisions. Often, though, the analytic evidence within these data is diffuse and difficult to identify under normal circumstances. During his symposium talk, Harroun stressed that through data, you don鈥檛 always confidently come to an answer right away; you must often iterate and learn through failure to achieve a continually improving answer.

David Beaver 鈥05

As President of Uwharrie Bank and Chief Risk Officer of Uwharrie Capital Corp, Beaver is responsible for the overall management of the bank, for internal and external reporting and for immediate and long-range strategic planning at the Albemarle-based banking institution. Promoted six times in his 17-year tenure, he has made significant contributions in asset/liability management, managing the bank鈥檚 investment portfolio, streamlining operational efficiencies, system/process automation and enterprise risk management.

In 2014, Beaver graduated from East Carolina University with a master鈥檚 degree in business administration. He is a resident of Stanly County and a 2005 graduate of 黑料专区, where he earned his bachelor鈥檚 degree in accounting, while playing on the tennis team and earning accolades as a NCAA Division II All American Scholar Athlete.

Beaver is an active member of his church, where he serves as a member of the Administrative Council and Chairperson of the Finance Committee.  Additionally, he serves his community through his work with Habitat for Humanity, United Way, Gray Stone Day School Board Member, and his alma mater, 黑料专区.  

Beaver said that he鈥檚 honored to work for a company that, in a global pandemic, supported communities by providing funding through the Small Business Administration to small businesses in the form of Paycheck Protection Program loans. Uwharrie Bank was able to save over 18,000 paychecks of businesses in our region and distributed nearly $129 million in government funds.

During his symposium talk, Beaver told the story of how the bank started, and he recounted how it came to make a positive impact on the communities it served. This meant overcoming some difficult setbacks: In the early 1980鈥檚, for example, textile industries were relocating, and large banks were closing. Many individuals and businesses were skeptical of a local bank, and, therefore, would not give their support. Uwharrie Bank remained strong despite lots of skepticism, mergers and acquisitions, economic cycles, and the crisis of 2012.

T. David “TD” Hill 鈥85

TD Hill holds a bachelor鈥檚 degree in Business Administration/Financial Administration/Economics from Pfeiffer. He鈥檒l receive a Master of Science in Financial Fraud Investigations (MSFFI) from Pfeiffer this summer. In December 2021, he became the Head of Audit at Tanger Outlets, having left Hanesbrands Inc., where he worked for 13 years. His title at Hanesbrands Inc. was Global Senior Audit Manager.

Hill credits the MSFFI program with giving him the kind of resume 鈥渇acelift鈥 that helped him fulfill his 鈥渓ifelong goal鈥 of becoming a Head of Audit. At Tanger Outlets, he鈥檚 responsible for all internal and external audit initiatives, investigations of ethics violations, and for risk assessments. He鈥檚 already reworded the company鈥檚 whistleblower policy to include more broad-based language, including 鈥渟uspected鈥 violations of the company鈥檚 Code of Business Conduct and Ethics.

At Hanesbrands Inc., Hill鈥檚 many accomplishments included enhancing the operating performance of a key distribution center in California. And while performing data analytics, he caught an associate who had embezzled over $1 million from the company over a 10-year period.

During his symposium talk, Hill touched on many personal qualities that have enabled him to 鈥渇ail up.鈥 One has been the flexibility to adapt (he wasn鈥檛 accepted to N.C. State University, where he鈥檇 wanted to study agriculture, so he made the most of his backup plan: attending Pfeiffer, which he still calls 鈥渉ome.鈥). Another has been determination: Hill has reached the pinnacle of the accounting profession, but he got a D in a Principles of Accounting course taught by the late Mary Russell, who retired in 1996 as Professor Emerita of Accounting after nearly 30 years of service. TD would take the CPA exam 10 times before he passed all the required parts of it.

In Holley鈥檚 eyes, the stories of the symposium speakers this year reinforce what she stresses regularly with her students.

鈥淵ou often have to take your lumps and pay your dues to get where you want to get,鈥 she said. 鈥淵ou have to keep trying and trying, and you have to figure out a way to get up when you fall down. I think that sometimes, students need to hear that message from somebody other than faculty — which is why the symposium was so important.鈥

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